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Abstract: Abstract: A characteristic feature of an area – the size of a square mile – where most of the future district of mechanics originated at the end of XIX century, has emerged from a survey of the development of the town of Modena. Within this area a smaller quarter started to specialize in automotive crafts, and later saw the outbreak of worldwide known brands in the racing car industry such as Ferrari and Stanguellini. The journey to investigate the very early stages of this success story draws from a variety of disciplines such as anthropology, architecture, history and urban studies, and through in-field practice develops a network of evidences playing the role of agency in influencing human activities. The final outcome of this “deep-mapping” brings together both the tightly knit settlements of emerging landmarks and the propulsive boost that from different experiences converged to the effect of instilling a keen bent towards modernity, innovation and speed in the local society.  

Keywords: Urban History; Deep-Mapping; Automotive; Ferrari Cars; District of Mechanics; Modena