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Abstract: PERONI BEER HISTORICAL ARCHIVE The contribution shortly recounts the principal stagesd of the process which in 1993 led the Peroni Beer Company to make the most of its own historic business records. The objectives of such a process, as it carries on, have been to publish a volume commemorating the 150 years of business and the reorganization of the company’s historical archive. In 1996 the archive has been mentioned to have great historical interest and is currently open to the public. In 2001, a small yet vast business museum will complement the archive. This is a description of Peroni Beer historical archive’s main funds and documentary potentialities in relation to the company’s own history, the brewing sector, as well as the Italian economy and custom in general. Thus, the great operation commenced by Peroni acquires an extraordinary significance, particularly in regards to the Roman case as well as on a general Central-Southern level, in a context where privately-owned firms that refrain from investing in culture inevitably diminish the benefits to be had for the entire community as for themselves, likewise.