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Abstract: After Napoleon decided to get rid of the works of defence in Piedmont, a real estate market was emerging and growing up in the un-built areas around the walled cities first hidden, such a new market became then increasingly evident, even affecting portions of lands not yet free from the old buildings. In Turin in particular, after 1805, many pieces of land were bought around city doors. The new migratory flow of Swiss masons played an important part especially in the district near the piazza del Po (now named after King Vittorio). During the 1840s, a competition would be launched for reshaping the so-called Ripari rampart, summoning a large number of candidates, and following contractors’ and property companies’ claims. Such a kind of companies will run most of the process of transformation, according to the new taste of the emerging middle class.