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Abstract: Abstract: The success of the Emerald Coast hotels is largely based on the preservation over time of their character as ideal recreational places. A character that must forcibly share with the villages of the entire consortium territory, thus fulfilling the dream of those who pursue a “utopia of real life”, the escape from the urbanized world, the abstract aspiration to a pastoral life. The attractiveness of these facilities is primarily associated with the environmental values even before the exclusivity of the offer, expressed both in the refined characterization of the formal solutions and in the quality and quantity standards of the home environments. The search for an effective synthesis between the performance and comfort requirements of the rooms and areas used by large numbers of people, and the elements of a specific language for the natural landscape of Gallura, is in keeping with the long-standing experiences of the Italian and European tourist industry of the first post-war period. Keywords: Emerald Coast; Tourism Development Plans; Michele Busiri Vici; Jacques Couëlle; Luigi Vietti

Keywords: Emerald Coast; Tourism Development Plans; Michele Busiri Vici; Jacques Couëlle; Luigi Vietti